To keep this as brief as possible, it is important to note right out of the gate that all Shopify SEO service plans vary according to the scope of work of the agency providing them.
Consequently, to gain a true understanding of what is included with a Shopify SEO strategy, you will need to reach out to the provider in question.
However, full-service SEO plans will include the following.
Technical SEO
Technical optimizations remove roadblocks on a website that prevent Google’s algorithms from crawling them or that present user experience issues. Common technical SEO issues include:
- Broken links and toxic backlinks
- The absence of a sitemap
- Failure to install or configure necessary files such as Robots.txt
- Excess code
- Image files that are too large
- Botched integrations
- Security issues
- Slow load speeds
- Themes that are not mobile friendly
There are other technical issues, but these are some of the most impactful.
Keyword Research
Most technical SEO issues can be resolved without first performing keyword research. However, the next three pillars of SEO hinge on selecting a target cohort of keywords that is balanced with respect to user search intent, volume, and competition.
It is your SEO provider’s responsibility to help you select a group of target keywords that are relevant to your eCommerce business and which are attainable.
On-Page SEO
On-page SEO refers to optimizing a variety of factors that appear on-page (whether that page is your homepage, a CMS page, or just a product page). Common on-page ranking factors include.
- Title tags
- Metadata and descriptions
- On-page copy
- Arrangement of content
- Image alt data
- Page layout and structure
Again this is not an exhaustive list but these are some of the common ranking signals that Shopify SEO service providers should optimize.
Off-Page SEO
In a word, off-page SEO refers to backlinks. Gathering backlinks is one of the hardest tasks in all of digital marketing.
Fortunately, many Shopify SEO experts work with administrators of third-party websites and have agreements with them to use their domain authority to leverage link-building for their client’s websites.
Sowing backlinks can not only improve your organic traffic, but it can also boost conversion rates and sales, too.
Content
Content is a huge ranking signal that varies in quality according to:
- Age
- Length
- Relevance
- Depth
- Structure
- Keyword density
- Internal link structure
- And whether or not it answers a search query
However, SEO content is one of the most important pieces of the SEO puzzle, and it can significantly improve the UX and SEO of an online store, while also supporting other organic digital marketing efforts like social media and content marketing.
Most Shopify SEO services will include the provision of product page copy, category page copy, and blog content, but check with a specific SEO company to be sure.
Support
Finally, most quality agencies will provide their clients with support agreements so that adjustments can be made to the campaign and potential issues can be rectified.
Always clear this up with your prospective provider before signing any agreements. You want to be entirely sure you know what you’re getting into.
Choose an Experienced Shopify SEO Services Provider
SEO for your Shopify store can improve your organic impressions and traffic through higher rankings in the search results and is one of the most effective digital marketing channels.
Work with a provider of Shopify SEO services that has been around the block. 1DigitalⓇ Agency (1DigitalAgency.com) recently celebrated ten years in the industry providing web design and development services as well as full-service SEO campaigns.
To learn more about how they can drive organic traffic to your Shopify website, visit them at their website via the link above or contact them directly at 888-982-8269.