One of the most efficient ways to increase a company’s visibility and funnel new leads into the sales process is through content marketing. Most companies get a great return on their content marketing efforts when they employ a strategy that incorporates strategic distribution, SEO, and inbound marketing strategies.
But first, what is content marketing?
To achieve promotional and commercial goals such as increasing brand awareness and customer retention, content marketers produce and disseminate high-quality written and visual material across several digital channels. Content marketing is essential for any business to succeed over the long haul.
Nonetheless, many businesses lack the expertise to effectively apply a content marketing plan. We’ve compiled this list of content marketing secrets to help you develop a winning plan.
Use a List Structure
It’s true that list articles have a certain cliché quality, but they’re hugely popular and clearly here to stay. Reasons for their widespread acceptance include the aforementioned qualities in addition to being visually pleasing, intriguing, and scannable.
In terms of content production, content in list format are simple since all you need to do is come up with a theme and a number and then fill in the blanks. Even material of this sort needs to be educational and of good quality, so don’t think you can just quickly throw up a list format content without giving it any attention.
Use a Topic Research Tool
Topics that are currently popular or that are closely connected to your keywords in the search engine’s query suggestions might be excellent sources of inspiration for fresh material. You may find some of them on Google Trends, and you can find others by using SemRush, a widely used tool for content optimization.
The aforementioned resources allow you to quickly identify the most popular articles and topics being searched online. Each of these can help you better understand the most pressing concerns of your target demographic.
Alternatively, you might conduct this investigation on your own time by checking out the material that is performing well for the audiences of your rivals and industry peers.
Stretch Your Content
One of the best-kept content marketing secrets is how much effort must be put into making a single piece of content go far. Most businesses will release the material without a plan to generate interest or leads, convert them into customers, recycle the content, or use it across platforms.
Those that succeed keep the broader goal in mind and work hard to optimize their content at every stage of the funnel and beyond—you could summarize it in a series of social media postings, or you could turn it into an infographic, anything really!
Get Help From a Content Marketing Firm
This is the greatest kept secret of all time in the field of content promotion. Just like managing a company takes all of your attention, so does producing plenty of high-quality material regularly. If you try to accomplish both, one or both will likely suffer.
If your company can’t keep its focus on delivering a quality product, no number of content marketing secrets can help it succeed. Hiring a content marketing agency allows you to focus on what really matters—servicing your clients—while they manage your strategy’s implementation.
If you’re looking for an agency that can help you with more than just content development, contact Genius eCommerce right now.