According to the new research report published by The Insight Partners, titled “Push to Talk Market https://www.theinsightpartners.com/reports/push-to-talk-market — Global Analysis and Forecast to 2027”, the global push to talk market is expected to reach US$ 55 Bn in 2027, registering a CAGR of 11.2% during the forecast period 2020-2027.
The push to talk market in North America region is antiquated to offer ample revenue opportunities to players, attributed to the existence of widespread communication technologies as well as the world’s leading telecom service providers and PoC solution providers, including AT&T, Motorola Solutions, and Verizon Wireless, among others. With the growing usage of mobile devices, the need of PoC has also increased. Also, PoC has observed stable growth in the region owing to the availability of 4G LTE networks. The increasing incidences such as natural disasters, criminal activities, as well as cross-border terrorism are some of the crucial factors bolstering the necessity for public safety, which in turn increasing the demand for PTT solutions and services in the region.
With Ericsson’s entrance in the US MCPTT market in February 2020, the first launches by carries commercially is anticipated later in 2020. Further, the market remains to be dynamic. Motorola Solutions’ Kodiak push to talk service has led the carrier-integrated fragment of push to talk offerings by commercial operators. In 2020, MCPTT network, as well as Ericsson announced its MCPTT technology tobe used by Southern Linc, which will replace Motorola’s WAVE 7000 technology. Most US carriers have deployed Kodiak technology for push to talk services. Also, in early 2020, AT&T has announced plans to roll out a mission-critical version of this technology for FirstNet users. The company is also anticipated to announce a 2nd carrier-integrated MCPTT solution for FirstNet subscribers in 2020.
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The push to talk devices is having a high demand. With the evolution of field force management, enterprises are facing challenges such as fragmentation of communication technologies, real-time status, high cost of communication, and reduced efficiencies. This is leading to the demand for advanced push to talk devices with new features such as video calling. Vendors are enabling smartphones with GPS, integration of communication apps, leveraging existing cellular networks, and enhancing fast group communication are some of the key features trending in push to talk.
The Push to talk over cellular is widely used in the organization where wide geographical area is covered. It has a wide application in transportation & logistics sector. In transportation & logistics sector extensive fleets of vehicles who do not have access to radio devices but need to communicate uses push to talk over cellular. Companies also install desktop POC at centralized office to act as a dispatcher and multiple groups of users can be established within the fleet.
The market is witnessing significant number of partnerships and acquisitions among vendors to increase its customer base and expand its footprints. For instance, in November 2018, the Iridium entered into partnership with Icom as a licensed value-added manufacturer for developing global push to talk radio handheld devices. Few of the key companies analyzed in the report are AT&T Inc., Bell Canada, Iridium Communications Inc., Motorola Solutions, Inc., Qualcomm Incorporated, Sprint Corporation, Tait Communications, Telstra Corporation, Verizon Wireless, Zebra Technologies Corporation, and others
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