An In-vehicle Infotainment Market system is a device embedded in a car that can stream multimedia, be used for navigation, control the climate inside the car by controlling the HVAC system of the car, and allow hands-free calling and receiving of text messages and updates. However, the spectrum of functionalities offered in an in-vehicle infotainment system is not limited to the aforementioned functionalities, but is being expanded to broader horizons in the current scenario due to rising consumer demand for additional luxuries.
Furthermore, technological advances in fields such as consumer electronics, communication technologies, and connectivity technologies are expected to result in technology convergence in the near future. As drivers spend more time behind the wheel, there is a growing need to improve the quality of time spent inside a car. As a result, increased interest in connectivity and in-car infotainment has fueled the adoption of such systems.
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The in-vehicle infotainment market is divided into three categories: operating system, interaction type, and connectivity technology. The operating system segment of the in-vehicle infotainment market includes the major operating systems used to operate infotainment products, which are Microsoft, QNX, Linux, and Others. The most common interaction types used by drivers to operate infotainment systems are touch-based, voice-enabled, physically button controlled, and gestures. Bluetooth, Wi-Fi, and NFC are the various connectivity technologies used to connect to infotainment systems, and the market has been segmented accordingly. Geographically, the in-vehicle infotainment market is divided into North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America (SAM).
According to automobile associations, the global vehicular population surpassed one billion in 2010, owing to aggressive growth rates in India and China during that fiscal year. The steady increase in consumer disposable income can be attributed to the rise in vehicle sales, particularly passenger cars. In the post-recession era, developing economies experienced consistent growth, resulting in an increase in consumer disposable income.
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