Ice cream manufacturers are developing products with nutritional components, organic herbal fillings, and exotic flavors in product formulation to acquire a competitive advantage and appeal to more consumers. Manufacturers are introducing new exotic flavors such as coconut, lemon, and tropical fruits to adapt to shifting consumers’ tastes. Additionally, consumers concerned about their health favor Skinny Cow, a low-calorie and low-fat ice cream brand.
The scope of our recent study, titled “Ice Cream Market Forecast to 2028 – COVID-19 Impact and Global Analysis – by Flavor (Vanilla, Chocolate, Fruit, and Others), Category (Sugar-free and Conventional), Form (Cups & Tubs, Bars & Sticks, and Others), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others”), includes a description of the factors driving ice cream The report also includes an analysis of ice cream market share.
Industrial People’s lifestyles have changed dramatically in recent years. Changes in consumer food taste and convenience are the primary drivers of global demand for frozen dessert products. Furthermore, rising disposable income and the introduction of new dessert products to meet the preferences of a diverse group of consumers are propelling the ice cream market. One of the most significant trends in the food industry is the increased consumption of high-quality frozen desserts. The growing trend of eating frozen desserts after a meal as a digestive aid is driving up demand for frozen desserts. Many social changes have contributed to the growth and popularity of these frozen desserts.
The surge in the consumption of high-quality frozen desserts is one of the biggest ice cream markets’ trends in the food industry. The growing trend of consuming frozen desserts after a meal as an effective digestive product is boosting the demand for frozen desserts. The development and popularity of these frozen desserts are ascribed to many social changes, such as the growing number of smaller households and the rising millennial population worldwide. These factors significantly increase consumers’ demand for frozen desserts, especially ice cream.
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The ice cream market is divided into flavours such as vanilla, chocolate, fruit, and others. The vanilla segment held the largest ice cream market share in 2020, while the chocolate segment is expected to grow at the fastest CAGR during the forecast period. Vanilla has antioxidant properties because it contains a lot of magnesium, calcium, phosphorus, and potassium. As a result, rising awareness about the benefits of vanilla consumption is fueling global demand for this flavour.
Veganism has grown in popularity in recent years. Consumers prefer plant-based products because they believe they are healthier than conventional products. Furthermore, rising awareness of animal welfare and environmental sustainability is increasing the popularity of these food products. The global rise of veganism is having a significant impact on ice cream market innovation. According to Veganuary data, 5.8 million people signed up for the “Veganuary Campaign” in 2021, a nonprofit organisation that encourages people to become vegan for the entire month of January. The graph below depicts the global participation in this campaign from 2015 to 2021.
A few players operating in the ice cream market are Unilever; Nestlé SA; General Mills Inc.; Mars, Incorporated; LOTTE CONFECTIONERY CO., LTD; Wells Enterprises; Baskin-Robbins; Turkey Hill Dairy; Dairy Farmers of America, Inc.; and Blue Bell Creameries are among few others.
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