Wipes Market are primarily used to keep skin healthy and personal hygiene. Wet tissues and wipes have antibacterial, exfoliating, and moisturising properties in addition to maintaining personal and household hygiene. This has increased the popularity of wipes among health-conscious consumers. Key wipe manufacturers are introducing wipes for both male and female skin types in order to capitalise on the rising demand. These factors increase global demand for wipes. The personal care industry’s rapid growth provides opportunities for wipe manufacturers to innovate their product offerings and packaging.
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Over the forecast period, Asia Pacific is expected to have the fastest CAGR in the wipes market. The rapid growth of this region can be attributed primarily to rising awareness of the importance of health and hygiene in both developed and developing countries such as China, India, Japan, South Korea, and Australia. In recent months, the spread of infectious diseases such as coronavirus in countries such as China, India, and Australia has increased demand for disinfectant wipes.
Furthermore, the rise in population, as well as an increase in purchasing power and female population count in Asian countries, is expected to increase demand for wipes to prevent infectious diseases and skin problems. Sales of baby wipes are increasing in countries such as China, India, Japan, and Australia due to an increase in the infant population. Over the forecast period, the wipes market is expected to be driven by an increasing number of potential buyers in developing countries such as India.
In terms of confirmed cases and reported deaths as of August 2020, the United States, Brazil, India, Russia, South Africa, Mexico, Spain, and the United Kingdom are among the most affected countries. COVID-19 has had an impact on economies and industries in a variety of countries due to lockdowns, travel bans, and business closures. The global consumer goods industry is one of the major industries experiencing severe disruptions, such as supply chain disruptions and manufacturing disruptions as a result of the COVID-19 outbreak. For example, China is the global manufacturing hub and the largest raw material supplier to a variety of industries.
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