According to our latest market study on “Self-Adhesive Vinyl Film Market Forecast to 2028 – COVID-19 Impact and Analysis – by Type (Translucent, Transparent, and Opaque) and Application (Automotive, Industrial, Architectural, and Others),” the market was valued at US$ 4,285.99 million in 2020 and is projected to reach US$ 6,032.64 million by 2028; it is expected to grow at a CAGR of 4.5% from 2020 to 2028.
Self-adhesive vinyl films are vinyl films that has pressure-sensitive adhesives on one side. It consists of a facestock (front material), adhesive, release coating and a release liner. They find several applications in construction and architecture such as floor coverings, wall coverings, platforms, cabinets, windows and many more. In addition to this, they are also widely used in the automotive, industrial, packaging and advertising sectors.
Self-adhesive vinyl films find several applications in construction and architecture such as floor coverings, wall coverings, platforms, cabinets, windows and many more. In addition to this, they are also widely used in the automotive, industrial, packaging and advertising sectors. They can be applied on different surfaces such as glass, ceramics, metal, plastics and many others. The growth of the market is mainly attributed to the widespread use of self-adhesive vinyl films in digital print and signage. Digital printing and signage has emerged as a key element of advertising for almost every industry. With the emergence of self-help kiosks and growing usage of QR codes at places like restaurants, hotels, airports and other public places, digital printing has witnessed renewed demand. The COVID-19 pandemic has also led to the emergence of contactless solutions. Increasing health awareness and social distancing norms have resulted in the availability of contactless solutions become a major decision influencing factor. Such factors are expected to propel the growth of digital printing and signage, thereby fueling the demand for self-adhesive vinyl films.
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Self-adhesive vinyl films are also widely used in architectural applications as floor coverings, wall coverings, on platforms, decks, etc. Rapid growth of the construction industry is expected to further fuel the demand for self-adhesive vinyl films. Moreover, increase home renovation activities and growing popularity of DIY homemaking has further propelled the demand for self-adhesive vinyl films. Architectural applications remain a major area of revenue growth for the global self-adhesive vinyl films market.
Increasing Demand for Digital Print and Signage
Self-adhesive vinyl films can be applied on different surfaces such as glass, ceramics, metal, plastics and many others. The growth of the market is mainly attributed to the widespread use of self-adhesive vinyl films in digital print and signage. Moreover, self-adhesive vinyl films are widely used in architectural applications as floor coverings, wall coverings, on platforms, decks, etc. Rapid growth of the construction industry is expected to further fuel the demand for self-adhesive vinyl films. Moreover, increase home renovation activities and growing popularity of DIY homemaking has further propelled the demand for self-adhesive vinyl films. Architectural applications remain a major area of revenue growth for the global self-adhesive vinyl films market.
Market Segmentation
The global self-adhesive vinyl films market is segmented into five main regions—North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and South America. In 2020, Asia Pacific accounted for the largest share of the global self-adhesive vinyl films market. The growth of the self-adhesive vinyl films market in this region is primarily attributed to the population expansion in the region. Emerging economies, China, and India alone account for over 35% of the global population. In addition to this, Construction sector is one of the leading sectors in Asia Pacific region especially in countries like India, China, and Japan. Favorable economic conditions, growing population, encouraging government regulations, rapid urbanization, cheap labor, and abundance of infrastructural facilities are some of the key factors driving the construction industry in the region.
Type Insights
Based on type, the self-adhesive vinyl films market is segmented into translucent, transparent, and opaque. The opaque segment led the self-adhesive vinyl films market with the highest market share in 2020. Opaque graphics are mostly used to grab the attention of the customers for discounts, clearance sales and hours of operation. They can be used for many occasion and event. These vinyl films are inexpensive, quick to attach, as well as can be easily changed. The opaque vinyl window graphics are also used as resource for keeping the customers informed. The demand for these vinyl films are increasing as they find applications in building and construction, automotive, advertisement and many others.
A few key market players operating in the self-adhesive vinyl films market are 3M; Avery Dennison Corporation; LG Hausys; Lintec; Arlon Graphics, LLC; Hexis S.A.S.; Metamark; Kay Premium Marking Films Ltd.; Henkel Kg and Co. KGaA; and Drytac.
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