You watch a clip of your favorite performer at your leisure, and at the end of the clip, a series of related videos appear on the screen. If you try to click on one of them, it replaces the video you were watching, and when the new video ends, the loop starts again. By selecting and clicking on that video, you let the software do something else.
The purpose of 360 videos is to allow the viewer to interact with the video. The clip may not repeat automatically, but the opportunity is always there. It allows the viewer to choose what they want to do after a short online video. Sometimes less obvious instructions will make the viewer think and then decide what to do. Moreover, the technology focuses not only on streaming video online but also on classroom scenarios where teachers use video to interact with students in remote locations. This allows students and teachers to react in real-time.
With the information superhighway, business strategies are also struggling to maintain a competitive edge. They are therefore seeking to make their offerings more visible by subcontracting services. Sometimes people rely not only on word of mouth but also on the persuasive way in which a product is advertised. Today, this is often achieved through creative and interactive videos. These videos are often entertaining, not to mention interesting. It leaves the viewer curious and wanting more.
There are many ways to create an effective 360 video. But you don’t want to go too far. Here are some tips to help you create an effective interactive video. Make it clear to yourself what you want to say. It’s good if your video appeals to your audience. But make sure your audience knows what they are about to do, why they should follow you and what they should do next. So keep it short and simple.
The first 10 seconds can make or break your video. Make your first impression indelible and keep your viewers’ attention. Tell them that they will miss out if they don’t continue watching the video. And make it worth your while. Yes, make it interesting and engaging.
If you prepare for the future, you can broaden your horizons. So make sure the videos you shoot have extensions that are compatible with new apps and platforms. You know we’re trying to beat wireless, right? Make sure your videos are visible not only on desktops but also on smartphones.
cinema8 is a telecommunications company specializing in 360 video, wireless communications, media design, content distribution network consulting services