Of all the various makeup products, eyeshadows are the most utilized ones. The higher utility rate for these products means that more brands are stepping into this business. The clients are usually very concerned when faced with a choice to favor a particular brand. Taking that into cognizance, eyeshadow boxes could be a great opportunity to make your brand a go-to choice for all buyers. If you are thinking of earning a name for yourself with just the products, you may soon get wiped off the competition. Implementation of different tactics with the boxes is the only way out to get yourself known.
One Solid Color Overall
Pull out a complete look for your eyeshadow boxes with no use of artwork elements at all. Just go for a single solid color appearance by printing them with one color only. You need to make sure that the printed color is unique and resembles the values and personality of your brand. Several famous brands in the world are already successful with this kind of packaging design. Take an example of Starbucks that uses single-colored packaging and has a wider client base all over the world. It is useful in making your boxes and brand hard-to-ignore in the target market. In fact, you can easily manage to become a recognizable makeup company in this way.
Ensure Elements Of Architecture
There are three key elements of a box’s design, namely, form, function, and beauty. All these elements tend to influence the general perception of your brand among the audience of a targeted niche. Feature your eyeshadow packages with form by customizing their shape and size as per the special requisites. Likewise, add protective features to them by designing them with materials having higher compressive and tensile strength.
It will go on to make your boxes fully functional. Also, remember to feature the boxes with a good aesthetic appeal by printing and finishing them in an expert manner. Adding all these elements of design to your packages will grow your brand’s popularity in a comprehensive way.
Realistic And Honest Design
If you are a rookie, depicting the true nature of your beauty products is essential. Go for a genuine and honest design since depicting your items as the ones they are not can damage your status. Add graphics into the packaging design that are not too large or over-promise, something that is actually not the case. Maintain the legibility of the printed text as well by choosing easy-to-read fonts.
The best trick that always pays off in this aspect is the introduction of die-cut windows on the eyeshadow packages. These windows serve a great deal in providing a true sight at the products that grow the confidence of clients in your brand.
Create An Experience
The clients that are offered one-of-a-kind experiences are likely to promote your brand’s name. Make a solid first impression on the buyers by creating an ideal experience for them through the boxes. For this, you need to design them creatively so that the viewers cannot resist the visual appeal of the presented products. Pull-out box design with its slide-to-reveal unboxing experience is a great idea. It goes on to form positive perceptions about your company that it cares about the expectations of its client base.
Properly placed void fills in the form of tissue papers are also good to elevate the experience of customers. Little additions in the form of carefully printed thank-you notes can also bring far better results in developing an ideal customer experience. This goes on to influence the buyers to promote some word-of-mouth referrals about your brand in the market.
Mind The Environmental Factor
As the clients are becoming aware of the environmental condition, the green factor is always at their forefront while making a decision. Most of the time, they prefer involving in business with brands that take some active steps to curtail the carbon footprint. Design your boxes in a way that they do not have any negative impact on the environment.
This can be achieved by making them with recyclable materials and discarding the use of plastic in the box designing process. Also, make sure to highlight this positive aspect of your company in the boxes. You can also add some instructions targeted to clients for reusing the boxes for multiple purposes. This matters greatly in promoting a softer and constructive image of your brand.
The worth of eyeshadow boxes in making your brand an instant focus in the market is hard to overlook. Designing them with a brand-themed color and featuring design elements never fails to promote your company’s goodwill. Keeping them friendly to the surrounding is also a nice way to get yourself famous.