In-flight Entertainment Market is the internet service offered by airlines to their business and commercial passengers. Personal devices such as laptops and smartphones can use this entertainment service to surf the internet, watch movies, and play games. In-flight entertainment systems appear to operate without the use of wires. The growth of the in-flight entertainment market is being driven by technological advancements in connectivity in developed regions and an increase in the number of airline passengers. Airline passengers, according to Honeywell International, are willing to pay for premium services such as personalised content. Furthermore, in-flight entertainment services are regarded as one of the primary factors influencing passenger flight selection.
A good in-flight entertainment system aids in the acquisition of new customers and the spread of word of mouth in the market. The rise in long-distance flights is a major factor driving the growth of in-flight entertainment, as entertainment devices make long journeys more enjoyable and comfortable. The development of portable and compact LED video devices is expected to contribute to market growth. These devices are lightweight and add no weight to the aircraft. Video devices are used to display videos as they are requested. A moving map displays information such as speed, altitude, and temperature in real time. These devices are expected to drive the in-flight entertainment market forward in the coming years.
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According to in-flight entertainment market analysis, rising air travel, and customer demand for advanced technologies on board, airlines are increasingly ordering aircraft equipped with in-flight entertainment systems; additionally, airlines are retrofitting their existing aircraft fleet with IFE systems. According to SITA, over 60% of customers stream content on their devices, while 40% prefer seatback unit LCDs for in-flight entertainment. Thus, the increase in demand for in-flight experiences is expected to fuel the growth of the in-flight entertainment market during the forecast period.
Because of the increased demand for streaming services, airline passengers now expect high-definition content and continuous connectivity. Manufacturers are now focusing on creating products that are both safe and cost-effective. Hardware maintenance is one of the primary after-sales services that manufacturers offer to improve customer relationships. Furthermore, as personal laptops and other personal electronic devices become more popular, airlines are focusing on providing passenger-supplied digital hardware, as well as IFE systems that can stream content to passengers’ devices.
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